Advertise with HOT

HOT Program Aria

Advertise in Hawai’i Opera Theatre’s performance publication. This is an effective opportunity to reach thousands of arts and cultural enthusiasts in Hawai’i throughout the year. This keepsake program book, reflects Hawai’i Opera Theatre’s commitment to artistic integrity and quality. For companies and organizations who share these brand characteristics, This is an ideal advertising tool.

Distribution:

HOT Opera Season: 18,000

3-4 Issues – one cost covers space in all productions of the HOT Opera Season.

Contact HOT Marketing Manager, Courtney Booth for more information at (808) 596-7372 ext. 203 or email c_booth@hawaiiopera.org.

WHO ATTENDS THE OPERA?

Some demographics are more likely to attend a performance versus others. Specifically:
 
  • 65 years or older are 13.5% more likely
  • Those with some college education, 21.1% more likely
  • College graduates are 36.2% more likely
  • Those who completed graduate school are 44.2% more likely
  • Households with incomes over $75,000 are 20.8% more likely, and the higher the income, the more likely they are to attend

OTHER IMPORTANT FACTORS INFLUENCING ATTENDANCE ARE FACTORS SUCH AS:

  • Those who have had any music or artistic education are 22% more likely to attend
  • Adults who participate in arts creation (an average of 41.1% of adults)
  • Those who attend other cultural events or activities

HAWAII OPERA THEATRE ENJOYS ACTIVE AUDIENCE SUPPORT AND APPRECIATION WITH:

  • 1,300 Season Subscribers
  • 1,000 HOT Members